A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Chapter 2 provides a detailed explanation of Krugman's new economic geography (NEG) model and reviews the subsequent refinements of the original model from mainly geographical viewpoints.

This book provides a comprehensive overview of diagnostic imaging in infectious and inflammatory diseases in central nervous system and spine. It starts with basic theory of infectious diseases, including pathological basis, laboratory diagnostic methods, and clinical imaging techniques. In following chapters, the authors firstly introduce the central nervous system infections related to respiratory, gastrointestinal, and contagious diseases. Then viral, bacterial, fungal, parasitic and special infections in central nervous system and spine are presented with clinical cases. Each disease is...