This is a thought provoking book. It will make you rethink the way you communicate with your customers and friends, the way you define your competition, the way you research and create your products and services, the way you sell and distribute them. It will help you understand the new generations, born and raised in the digital world. It will help you understand what has happened with the music industry and what is about to happen with all other media and communication industries. Many people talk about superficial waves, technological cycles, behavioral fads. But most of us didn't realize...