Advantage To achieve and hold the competitive advantage today you must repeatedly solve your customers' problems better than your competition. This requires accurately defining their problems and inventing new knowledge-based solutions that cannot be easily copied. You'll see how to break through outdated mindsets to create a work environment that allows even seemingly "crazy" solutions to prove themselves and flourish. This approach to innovation is one that will ensure your company is prospering long after others have folded up their tents and faded away. Advantage: Business Competition in...

We talk to a lot of CEOs. If you're a CEO (or future CEO) chances are you face the same issues our CEOs face. You worry about: top line revenue and holding onto those key customers; operating margin and how you compare to other industry participants; growth; taxes; regulation; what the competition is up to; customers and what they are going to be influenced by next; and people, your people. And when you think about your competitive advantage and what it depends upon, it is almost entirely dependent upon your people. Your people determine if you hold onto key customers; grow sales; increase...