"Can you handle the truth"? This book contains over 20 years of "in the trenches" sales research. While inside seven different industries, Scott found that many sales ideas, techniques and strategies, taught by leading companies made the same mistake as most martial arts schools today... teaching unrealistic material for the real world. You will discover: How to avoid sales professionals' biggest mistakes. How to cut years off the learning process in sales. You will learn many short cuts How to shorten the sales cycle and reduce chasing unqualified leads. Why most companies are the biggest...