A frank, funny and fast-reading guide to marketing strategy, marketing tactics and sales management in the unique B2B space, where the usual consumer-based marketing and sales rules are turned on their head. That's why too many B2B products and services go to market the wrong way, waste money and fail to achieve their true potential. B2B Without the BS is written for B2B executives facing the tough challenges of growing their businesses in today's hyper-competitive markets. The authors share principles, insights and anecdotes gained in 20 years of working with B2B companies in sectors ranging...
A frank, funny and fast-reading guide to marketing strategy, marketing tactics and sales management in the unique B2B space, where the usual consumer-...
Broadband Economies tells the story of "Intelligent Communities" around the world that are using broadband and information technology to build local prosperity and social inclusion. Communications has let employers to go global in search of talent, skills and access to markets - and has introduced global competition between workers and communities. Communities everywhere strive to be places where people can find enough economic opportunity to raise a family and where their children can afford to do the same. Today, broadband and IT are helping 21st Century communities survive and prosper....
Broadband Economies tells the story of "Intelligent Communities" around the world that are using broadband and information technology to build local p...
