Practical guide explains how to use social media to promote and grow a small business without wasting time playing online.

Designed with the small business in mind, readers will learn: Where social media fits into a business and marketing strategy How to choose the right social sites to answer questions like, should I be on Facebook, LinkedIn or Twitter? Why you may not need your own blog, but could use a Facebook page How to make the most of your time and resources to reach your goals Methods for measuring your progress and monitoring your reputation

Also includes straight forward...