This is a thesis for a MFA degree of Fashion Merchandising in Academy of Art University, San Francisco, CA. I am always thinking that besides the mall there are few places to shop after 7pm in San Francisco. I want to create an integrated shopping place which combines trendy apparel and an entertainment environment that addresses open-late hours and the contemporary consumers' shopping habits. This business plan targets urban couture professionals and young Misses. The profitability comes from apparel merchandise and wine bar. There is a separated sales plan of wine bar. The wine bar is a...