Over the last two decades, the Internet has been dramatically revolutionizing many aspects of transactions between consumers and firms. Unlike traditional marketing channel, B2C e-commerce depends largely on Web interface to communicate information with consumers. The distinctiveness of this new marketing channel highlights the importance of understanding the effects of the Web interface design on consumers online shopping behavior. This book, therefore, provides new suggestions for B2C e-commerce practitioners on how to design Web interface. Three separate but related essays are included....
Over the last two decades, the Internet has been dramatically revolutionizing many aspects of transactions between consumers and firms. Unlike traditi...
