The need to adapt, transform and broaden alternative dispute resolution processes is necessary to address new challenges in the field of conflict resolution. An unexplored challenge in the dispute resolution community is how to address the role of value and identity issues in mediation. Occasionally, value or identity issues will become overt in a transactional specific case dispute, creating challenges for the third party facilitator to assist those in conflict with their effort to reach a resolution. Using contextual theory as a framework to analyze value based identity conflict (VBIC)...