With a growing need to offer skills-based training worldwide, seminar leaders need to understand the unique environment created when trainer and trainees have limited time to achieve important learning goals. Based on interviews with Thai-based trainers, key characteristics emerged that reflect qualities expected of an effective trainer in a short course, and in particular, the Thai market. Centered on the role played by trainer knowledge of participants and their culture, the characteristics highlight the need to incorporate underlying aspects of Thai culture when planning and...