An important issue related to the gaming industry is what factors can attract the consumers attention to purchase and play the video games. The electronic game industry growth is radically accelerating and changing market conditions demand revision. As the competition to excel in the video game market increasingly becomes difficult for manufacturers, it is becoming more important for manufacturers and video game developers to understand what makes people play and buy games. Video game marketers must actively aid consumers by anticipating their wants, shaping their desires, and pointing the...