Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Lacking any durable framework for understanding how, why, and on what terms the consumer relationship has changed under social media, marketers pursue new venues for their newness alone - with decidedly mixed results. This book finds a theoretical framework for social media marketing in the science of game theory, with its focus on adversarial but mutually dependent relationships. Originally...

Drawing on hundreds of interviews with 15-22 year old straight and gay male athletes in both the United States and the United Kingdom, this book explores how jocks have redefined heterosexuality, and no longer fear being thought gay for behaviors that constrained men of the previous generation.

Eric Anderson is a lifetime resident of Sonoma County. He and his wife Alyne traveled all over the world. This autobiography, entitled THE GOOD YEARS - 1925 to 2013, is a written legacy for his 15 descendants.

This is the first in a series of memoirs written with the help of Sequoia Senior Solutions, Inc. of Petaluma, California. This new personal history service is called The LifeBook Project.

From their earliest memories of life in Sonoma County, to their shared adventures in present times, these memoirs are a living legacy. This book tells an authentic, amusing, and touching story. ...