Corporate Community Involvement offers the first-ever roadmap to strategic community involvement. Building on their extensive experience, Nick Lakin and Veronica Scheubel have designed this book to be practical--for those who want to act upon what they read. The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson--as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and concise tools to help managers "get...