The interactive potential of the Internet is one of its greatest benefits. Interactivity potentially defies the traditional transmission model and is located within a multi-directional flow model of communication that allows readers to become active recipients. Though online newspapers have the potential to be interactive and foster participation more than their traditional counterparts, they have been slow in recognising interactivity as a vital condition of effective web communication. Research shows online newspapers generally offer few and token interactive options. This book researches...