This study investigated how gender roles were portrayed on Japanese prime-time television news in the 1990s, in the wake of the Equal Employment Opportunities Law, the growth of a multi-channel television environment, and the diversification of news programmes. The primary aim of the study was to investigate whether Japanese television news portrayed women and men in a fair and balanced manner, or whether they were portrayed in a stereotypical manner dependent on their gender. In addition this study investigated how gender issues were reported, and compared the coverage of popular Japanese...