"John Carey and Martin Elton are among the most skilled and insightful researchers studying the dynamic changes in technology and the impacts on consumer attitudes and behaviors. Their comprehensive and actionable observations make this a must read for anyone interested in understanding the current (and future) media environment."
---Alan Wurtzel, President, Research and Media Development, NBC Universal

""When Media Are New" should be read by every media manager faced with disruptive change brought on by new technology. The book transcends the fashionable topics and themes that are...