The airline industry in Southeast Asia has been revolutionized in the last couple of years: with the emergence of Low Cost Carriers (LCCs) the region experienced a travel revolution and the airlines showed that the region is ripe for low cost travel. However, it has not been a smooth path for the LCCs: the lack of an overarching power to foster air transport deregulation and the low average income level in the region are often mentioned by critics when discussing the potential success of local LCCs. On the other hand, the pioneer among the LCCs of the region, Air Asia, has just completed...