Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.
Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and...
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media manage...
Social media are revolutionizing the American electoral process. Their integral role in facilitating campaign communication and networking has rapidly evolved into a standard element of candidate strategy, voter engagement, and media reporting. Featuring work by an esteemed line-up of contributors, Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign is the first book to provide a detailed analysis of the role that social media and social networking sites (SNS)--including Facebook, Twitter, YouTube, Tumblr, Google+, Instagram, Pinterest, and others--played...
Social media are revolutionizing the American electoral process. Their integral role in facilitating campaign communication and networking has rapidly...
This book offers a comprehensive examination of contemporary US midterm elections through the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the challenges unique to midterm elections. In the US, these elections do not receive the same amount of media attention and voter participation as presidential elections. However, their outcomes often have significant consequences.This edited collection closely examines 2014 midterm election trends in media, messaging, and mobilization. The 2014 midterm election yielded several important...
This book offers a comprehensive examination of contemporary US midterm elections through the lens of communications and media coverage. Using a wide ...
The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump's tweets and cable-show-call-ins to Sander's social media machine to Clinton's "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election.
This thorough study of how political...
The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump's twee...
The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump's tweets and cable-show-call-ins to Sander's social media machine to Clinton's "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election.
This thorough study of how political...
The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump's twee...
