An investigation of Swedish consumers attitudes towards differently labelled cut and processed pork. The Means-End Chain approach was used to investigate what underlie consumer decision-making process and to identify key factors that influence buying motives. The Means-End Chain model derives the connection between the product and the meaning it plays for the consumers life. This gives an understanding about the underlying values and objectives, which is the basis for consumers perception of different products, in this case pork. The model suggests a hierarchical illustration of ...
An investigation of Swedish consumers attitudes towards differently labelled cut and processed pork. The Means-End Chain approach was used to inve...
