Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, University of Applied Sciences Villach, language: English, abstract: This case study paper focuses on defining the key criteria for selecting a joint venture partner on emerging markets to minimize the risks of the partnership failure. The literature dealing with general partner selection criteria is rich. Only a little research was, however, conducted in terms of emerging economies. Therefore, the study combines a theoretical model with an empirical evidence to extend knowledge in...