In 2007 Labour lost an election in Scotland for the first time in half a century and the SNP went on to form the Scottish Government. This book explains why. Based on a unique three-wave survey of the Scottish electorate, it can truly be described as the first full-scale Scottish national election study. As such, it is notable not only for its innovative methodology but also because theories and concepts are taken from the recent electoral studies literature and applied to Scotland. Other questions investigated include the impact of campaigning and of the party leaders (at both Scottish and...