Description: Effective communication with the African society in the field of missions, church planting, and social development work has been and continues to be a great challenge, particularly to people from western cultural and language orientation. Africans are a ""we"" rather than ""I"" and a ""depended on"" rather than ""independent of"" society. The worldview of a traditional African in terms of society, relationships, and communication is communal. Certainly, the African perception of communalism affects how they communicate with the people of different cultural orientation. Africa has...