This work, conducted in the frames of the qualitative research field of gender studies, using comparative approach and visual iconographic analysis, is developed as a case study of the political figure of the Prime Minister of Ukraine, Yuliia Tymoshenko. The goal of the study is to look at Yuliia Tymoshenkos political career and her current official visual selfrepresentation in order to see what role gender plays in the process of her entering the political field and maintaining her high level of popularity in Ukrainian politics. The study is situated within the body of literature...