This book presents a broad and new theory of theory formation in ethics. There are many existing theories, and more could be generated, but most thinkers of theory formation have a narrow view of what a theory of ethics should be like. They favor certain kinds of grand theories that generate various ethical rules and principles. In fact these grand theories allegedly do so much work that they give the appearance of being super-theories (or strong theories). Many theory creators think that it is possible to create strong theories, and that they themselves have created such a theory....