African journalism is facing challenges in becoming voice of the voiceless. Senior African journalism professionals note that the cancer of African journalism is "Brown Envelopes" or other forms of ill-practices like freebies, junkets, checkbook journalism, etc. Incentive-driven journalism is actually budding in Ethiopia; even having diverse names for the bribes the journalists take - buche, lubricant. Even some officials encourage the situation and journalists fight with each other to be assigned to places with "buche". Private medical colleges and NGOs are considered melting pot...