This dissertation investigates both how Community- Based Ecotourism (CBE) can be implemented in impoverished rural areas of developing countries for the benefit of the local populations and their surrounding environment, and the role of marketing in the generation of a sustainable revenue to provide socio-economic development for the host communities. The paper begins with the introduction of the concept of ecotourism by exploring the different definitions and its origins, and by enumerating its potential impacts on the host destinations. Next, a detailed description of Senegal and...