This book proposes an alternative approach to the concepts of technology and the servicelization of labor in complex organizational contexts. In contradiction to the models which question the industrialization processes, theoretical paradigms are presented which highlight integration in the analyses of new concepts of work, such as co- production, the supremacy of the client/user, the evaluation of organizational performances and competence logic. A model of the service enterprise is also presented with its alternative configurations in a proposal for empirical application.