Storytelling is a time-honored way of educating. Case studies attempt to engage students, but are limited because they do not develop characters or settings. What is needed is a full-length novel with complex, sympathetic characters and a story grounded in leadership and organizational behavior theories. Novarum Pharmaceuticals is such a book. Set in a large U.S. firm, it follows the struggles of an executive vice president trying to launch an innovative joint venture with a Middle Eastern company. The story proceeds from Nia Stevens' first strategic proposal, through various triumphs and...
Storytelling is a time-honored way of educating. Case studies attempt to engage students, but are limited because they do not develop characters or se...
Storytelling is a time-honored way of educating. Case studies attempt to engage students, but are limited because they do not develop characters or settings. What is needed is a full-length novel with complex, sympathetic characters and a story grounded in leadership and organizational behavior theories. Novarum Pharmaceuticals is such a book. Set in a large U.S. firm, it follows the struggles of an executive vice president trying to launch an innovative joint venture with a Middle Eastern company. The story proceeds from Nia Stevens' first strategic proposal, through various triumphs and...
Storytelling is a time-honored way of educating. Case studies attempt to engage students, but are limited because they do not develop characters or se...