This comprehensive text will serve as a base for researchers and academicia on one hand and private and public sector commercial tourism organisations on the other hand related to both general as well as specific information about adventure tourism resources, their use pattern and future potential in the Central Himalayas in terms of air based (para- gliding, para-sailing, hang-gliding), water based (kayaking, canoeing, rafting, swimming, angling) and land based(mountaineering, hiking, treking, wild life, skiing) activities etc.The key features of this text include thorough research conducted...

Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is...