- How do unconscious motivational needs (i.e., implicit motives) influence physiological, cognitive, affective, and behavioral responses to incentives?
- How can implicit motives be measured?
- How are they shaped by culture, how do they influence political and societal processes?
- Why are they often mismatched with the explicit beliefs people have about their motivational needs and what are the consequences of such mismatches?
- How can we use knowledge about implicit motives in clinical, business, and school contexts to help people achieve their goals?

These are some of...