THE "BIG THREE: TESCO, ASDA AND SAINSBURY,"THE ARGUMENT RECONSIDERED is a contemporary issue in marketing strategies providing an innovative approach to learning about key marketing concepts imbibed by these UK based mega supermarkets. The book provides coverage of key issues in marketing and sets them within a highly recognisable and practical contemporary context. Divided into five parts, the book looks at the synopsis of the main marketing themes of market analysis and consumer behaviour in marketing programmes and those in strategic marketing planning. Containing so many articles,...