Michael West is the man who rejected the way of the gun for a life of business excellence. Through a string of unique friendships Michael formed 'Dream Awake' the real life fantasy service that propelled thousands of workers into their own alternate reality. It wasn't all plain sailing though, as Michael discovered just how dangerous passion, greed and online marketing could really be.

Read all about Michael taking on the almighty world of Digg.com, fending off lust driven women and gangsters looking for a little revenge.

From starting a new business to becoming a multi millionaire in a...