Behavioral Economics for Skeptics draws on, but modifies a good deal, materials used in a recent university course on the subject. It is aimed at readers interested in more than the one-two page presentations of this timely matter found in certain magazines, but who are not inclined to take on journal articles or books of several hundred pages. Concepts are explained fully and the jargon of economics is minimal. The sections are as follows: 1. Introduction 2. Historical Background 3. Methodological Considerations 4. Preferences 5. Heuristics or Rules of Thumb 6. Prospect Theory and Framing 7....