Things have changed. In 1969 when the Convention for the Conservation of the Vicuna was drafted, in an attempt to save the vicuna from its tumbling decline towards extinction, both the science and the philosophy of wildlife conservation were radically different. It is thus a tribute to the prescience of those involved at the time that the rescue plan had, even through the harsh lens of hindsight, a d- tinctly Twenty First Century flavour. After all, it was predicated on the expectation that if vicuna could be saved, they would one day become a valued asset, generating revenue for the human...