What is the nature of firearm ownership and gun club activity in Australia? This book explores cultural aspects of consumer behaviour in Australian target shooting clubs. It is the culmination of nine years ethnographic research. Three themes are explored; firstly, the intrapersonal relationships between shooters and guns, secondly, the interpersonal relationships between members of the shooting fraternity, and thirdly the perceptions and attitudes of shooters vis-a-vis the larger community. Analysis of the data not only confirmed the intuitive expectation that shooters love their guns, but...