In Things That Give Me The Redass, Bob Melka examines the absurdities that have become a routine part of our culture. Built around personal observations and encounters, he takes on stupid corporate and government behavior, counterproductive policies, the erosion of customer service, moronic rules and regulations, the hypocrisy of political correctness, and other systemic annoyances that we have been conditioned to endure. Beyond its light-hearted adventures, the book serves as operator's manual in navigating one's way around indifference, ineptness, and the blatant lunacy we regularly...

In Selling in the New Economy, Bob Melka dissects and examines the strategies and tactics of selling in today's increasingly competitive marketplace. Founded on human and organizational psychology, the principles explained give sales professionals of all experience levels some new ways to think about, relate to, and interact with customers. He offers, with a well-crafted balance of theory and practice, a roadmap to guide revisions in thought and behavior and gain a significant edge over the competition. Selling in the New Economy is also a clarion call for change in the way companies train,...