Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand...

These two volumes represent the papers, comments, and rejoinders presented at the Conference on Consumption and Saving held 30-31 March 1959 at the Wharton School of Finance and Commerce at the University of Pennsylvania. The first volume is devoted to an analysis of consumption behavior with a primary focus of attention on the determinants of the major categories of consumption. The second volume is devoted to an analysis of saving behavior.

Robert Jones' Makeup Masterclass is a comprehensive beauty education for women (and men ) of all ages and skill levels--from novices who feel "makeup-challenged" to those who are ready to take their skills to the professional level.

The book includes:
- Detailed, in-depth, step-by-step instructions and photos to build a makeup artist's repertoire and maximize natural beauty at any age
- Techniques to highlight your best traits, meaning every face can achieve a beautiful look and will build your confidence as a makeup artist and as a beautiful person
-...