Social media strategy is not about having a Facebook plan or reaching millions of people. Cracking Social Media will walk you through the process of building a communication strategy for engagement, enrichment and driving sales using the latest social media channels and more importantly, the channels that haven't been released yet.
If you're a social media manager, a small business owner or simply the most I.T. literate person in the office and therefore by default left with the role of running the Twitter account, then this book is for you.

Working on the Dock of the Bay explores the history of waterfront labor and laborers-black and white, enslaved and free, native and immigrant-in Charleston, South Carolina, between the American Revolution and Civil War. Michael D. Thompson explains how a predominantly enslaved workforce laid the groundwork for a robust and effectual association of mostly black dock-workers shortly after emancipation. In the process it contextualizes the struggles of contemporary southern working people. Like their postbellum and present-day counterparts, those laboring on the wharves and levees of antebellum...