'Change' is a word that evokes a range of responses, many of them negative. Choice in this context can become a 'choice' between the frying pan and the fire Simply, if you have to go on about how much of an opportunity change is, or how much choice you really do have, then the average listener's mind will have already started to cloud with cynicism and thoughts like, "I am being duped " 'Change' and 'choice' have differing implications depending on the context. Change can either be an exciting prospect or the cause of dread. The degree to which these two extremes and everything in between...