Writing a book is not a guaranteed fast track to vast royalty windfalls and bestseller fame and fortune. Nor is it an ego trip to be put off until retirement. Writing a high quality, content-rich, non-fiction business book to showcase your expertise and promote your brand is the smartest and most cost-effective marketing and business development decision you'll ever make. In 2006 RainToday.com and Wellesley Hills Group published a report called The Business Impact of Writing a Book. Of the business book authors surveyed: 94 percent reported that their book improved their brand. 95 percent...

Now, I'm nervous...you've picked up this book...my book...and, apparently, the next few paragraphs you read will determine whether you buy the thing or not... Here's my problem: there are two of you reading this book, one you can hear, the other you can't - and they are both inside your head, inside your mind Guess which one you think you will listen to: the one you can hear? No, you are in fact driven by the one you can't hear: that 'silent' part of your mind. Every day millions of people (yourself included) go to work and get busy underachieving. The reason? They have no idea about the...