A compendium of 78 sure-fire excuses with humorously all-too-real applications for any candidate who is down in the polls, makes that unfortunate gaffe, needs to energize a lagging campaign, or has the temerity to actually lose an election. A must-have for politicians, pundits, campaign staffers, volunteers, and voters of every party. It is recommended to be applied any time the press will be within two miles of your candidate. The perfect political gift for the Politico in your life.

No. 3
We don't pay attention to polls.
Aka
When those polls are killing us]
...