As the geographical boundaries of the firm expand, complex organizations emerge which need greater information-processing capacity. The book examines that dynamic process and its information needs. Since internationalization proceeds step-by- step, its success depends on the ability of the firm to gather the necessary information during the process and to effectively utilize that information. Therefore, information-processing plays a crucial role in the internationalization process. However, this role not only increases as the firm further internationalizes, but the ways and means of...
As the geographical boundaries of the firm expand, complex organizations emerge which need greater information-processing capacity. The book examines ...