In 1999, just at the turn of the third millenium,
the first episode of The Matrix movie trilogy was
released, marking the beginning of a new trend in
science fiction movies and also in the perception of
motion pictures as interactive social and commercial
events. What made the Matrix movie trilogy a cutting
edge phenomenon was not only the use of incredibly
innovative special effects and shooting techniques
but also, and maybe primarily, the fact that the
whole plot is based on the idea that an Internet
connection gives access not to a virtual world but
to a virtual reality which...

This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact...

Meaning Making in Text presents new insights into forms of communication in a range of contexts: cultural, linguistic, multimodal and educational. The thirteen chapters are all linked theoretically by advances in Systemic Functional Linguistics (SFL).