This edited collection brings together a range of research focusing on the political economy of celebrity activism. It seeks to advance current understandings of the complex relationships between celebrity activists, traditional political figures, non-profit organisations, the corporate sector, celebrity audiences and grassroots campaigners. It explores the economic nature of these relationships and how factors such as sponsorship, branding, corporate social responsibility and the marketisation of the non-profit sector are articulated through the celebrity activist.

This...