With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing 'problems'.

Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

-Each chapter in this book...

Science fiction can be seen as a diagnosis of the present, and a vision of possible futures. It therefore provides an excellent resource with which to interrogate both contemporary organizing processes and organizations as institutions. The marginal activity of science fiction has, however, been largely ignored in writing on organization theory. This international collection is the first book of its kind to explore how science fiction can enrich studies of organization by drawing on perspectives across the arts and social sciences.

Born in a blizzard, Les Leong is adopted into a Chinese-Australian family. He grows up in the declining gold town of Kiandra in the NSW Snowy Mountains and lives through a time in Australia now long past. Les lives the life of a bushman among a captivating array of characters. He has adventures - and misadventures - in the city too. As Les ages, he learns what Australia and the high country really mean, and pursues a quest for understanding bequeathed by Aboriginal forebears. Seeing Through Snow is a captivating blend of imagination and history.