There are game statistics and there are media statistics. The combination of both allows you to gain star power that will outlast your playing time. When you first learned to compete in your chosen sport, you did not become perfect at every aspect of the game in one practice. You won't with the media, either. That's where The Athlete's Media Playbook comes in. With this book you learn how to navigate the media landscape. From understanding the rules of the media game, to executing plays that ensure interview success, to going beyond the interview and building community in a way that makes you...