This book examines media events and advance in political communication from Kennedy through Obama by exploring the way media events are conceived and staged, the strategy and tactics advance staffers use to manage the news media, the functions of media events, the implications of politically communicating by media event, and the way scholars and students can analyze media events.

This book examines media events and advance in political communication from Kennedy through Obama by exploring the way media events are conceived and staged, the strategy and tactics advance staffers use to manage the news media, the functions of media events, the implications of politically communicating by media event, and the way scholars and students can analyze media events.

This book offers a comprehensive examination of contemporary US midterm elections through the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the challenges unique to midterm elections. In the US, these elections do not receive the same amount of media attention and voter participation as presidential elections. However, their outcomes often have significant consequences.This edited collection closely examines 2014 midterm election trends in media, messaging, and mobilization. The 2014 midterm election yielded several important...