In 1518, Martin Luther is reputed to have nailed his "95 Theses" to the door of the Castle Church at Wittenberg, an act that sparked the Protestant Reformation. Luther sought change in the Catholic Church: a return to an unmediated relationship with God based on a direct understanding of the Word. This may be seen as inherently contradictory: the Word is always a translation, especially when used by Protestant evangelists, whose congregations may not even share a common language. Meanings are produced in the performance of evangelism - action, music, and the use of space - and influenced by...