Here I am now. An advertising creative. I do advertising, because it's fun. But beneath all this fun, I add value. To society. To culture. To the past, present and future. Firstly by paying taxes. Secondly by producing context. Some call it art, others waste. But either way, it's communication and therefore fulfils a connecting role. The book discusses the bigger context of the advertising industry and ads themselves, and helps to identify the role of advertising authors within society. This content has been developed three years ago and materialized in form of my Bachelor Thesis.