Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading...